The Realszisztema Group history began in 1989. The main pillars of our company and our pursuit for perfection have not changed since then. Come, enjoy and share the quality we love!

Automobile retail

Being the greatest Hungarian Toyota dealer, we await you in two premises: in Budaörsi street at Toyota Buda and at Lexus Buda, as well as in Halásztelek at M0 Showroom with NEW and USED car selection and services.


Lexus Buda Facebook

Menedzser Shops and Swarovski partner stores

Since 1990 we represent international brands such as SAMSONITE, MONTBLANC, and SWAROVSKI. The Reálszisztéma Menedzser Shops are operating in Budapest in Westend City Center and Mammut Mall, as well as in Szeged. Visit us online @Realwebshop.hu where you can shop the total assortment 7/24.

We can’t wait to welcome you also in our Swarovski Partner Stores in Budapest and across the country in Pecs, Kecskemet and Szeged at seven points of sale altogether.


Realwebshop at Facebook
Swarovski Westend at Facebook

Realsystem publisher

We design, produce and sell approximately 80 types of book and desk calendars, filofaxes, completed by wall calendars and design products. You will find the popular Realsystem products in the biggest department stores and in the Menedzser Shops year by year.



Facts and Details


Magyar Brands award winner Reálszisztéma

Since 2010 Realszisztema earns MagyarBrands Award in every year in excellent commercial brand category with 100% Hungarian ownership year.


Toyota: the most valuable automobile brand worldwide

Listed no. 7. on the TOP100 most valuable brands of Interbrand ranking, Toyota achieves first place among all automobile brands leaving behind Mercedes-Benz and BMW.

Criteria includes company value, profitability and customer relations, in which TOYOTA continuously wins.

New era with Lexus

Kaizen & Omotenashi

Omotenashi means hospitality and polite service in Japanase. Nevertheless Omotenashi carries much more than an excellent service; this is a traditional Japanese mindset, which exceeds and excels the expectations and needs of our guests whenever we welcome them in our house.

Kaizen’s core states ‘Everything can be improved to achieving even better’. That vision integrated into our thinking and work, what brings us forward day by day at Lexus.


Lexus Buda

The exclusive and exquisite Lexus és Toyota showrooms and service centers are opening on Budaörsi street, a highly frequented area of Budapest.

Since than Lexus Buda is the first place center of the Hungarian Lexus retail.

During Spring 2018 the complete refurbishment of the showroom takes place.



Webshop of the Menedzser Shops has been introduced. Look for the total assortment under www.Realwebshop.hu!


Swarovski Westend

Our flagship Swarovski Partner Store opens in Westend City Center.

Daniel Swarovski founded the crystal giant in 1895 in the heart of Austria, Wattens.
The very first company logo of Swarovski was an edelweiss flower. However the today widely-known SWAN motive became an unmistakable icon of the brand.


Váci street investment

An approximately 1700 sqms sized retail and catering area opens on the new pedestrian section of Váci street. The monumental property falls into the main pathway of Budapest tourism.

Since 1993

M0 Autmobile Center

In the beginning M0 Automibile Center retailed Volkswagen and Audi. By 2018 the extended and renewed premise became our main service center besides the Toyota sales.


Calendar publsihing 100% inhouse

Optiform, later renamed to Realsystem publishes a complete range of calendars and agendas year by year achieving a stable position among the market leaders. From the design till the delivery every process takes place in-house.


First Menedzser Shop

The very first Menedzser Shop was opened in Vámház street, Budapest. SAMSONITE and MONTBLANC were already among the main pillars of the assortment.

This time the downtown was the heart of retail, therefore several Menedzser Shops were opened accross Budapest, including two department stores located on Városház and Váci streets.

With the expansions of shopping malls new era began in retail.

Our flagship stores in WESTEND CITY CENTER and MAMMUT are successfully operating since their openings.



Reálszisztéma Consulting and Capital Utilization Ltd. is established. Core operations are leasing, factoring and financial advice.